Founded in 2005, the story and vision for the brand was simple. Fashion-led luxurious lingerie and nightwear collections made with the highest quality at an affordable price. Bluebella is a lingerie brand with strength and modernity at its heart; designed to redefine sensuality.
Our award-winning team takes inspiration from modern lifestyles, fashion trends and the world around us. Each collection we launch has a clear purpose and vision behind it, pushing the boundaries of design with unique fabrics, unusual trims, and unforgettable new silhouettes.
Bluebella has grown into a multi award-winning brand with a fast-growing profile with a rapidly growing roster of stockists internationally. We are proud to be stocked by some of the UK's and world's most famous retailers, including Selfridges, Victoria's Secret, Bloomingdales, Zalando, David Jones and De Bijenkorf.
Bluebella’s marketing campaigns are known for championing female empowerment, inclusivity and supporting LGBTQ+. Bluebella has now been recognised three times as the Lingerie Brand of the Year at the Drapers Awards.
Size Guide
BRA CUP
DIFFERENCE BETWEEN OVERBUST AND UNDERBUST
CUP (UK)
CUP (USA)
CUP (FR)
CUP (DE)
CUP (AUS)
CUP (EUR)
CUP (IT)
1"
2.5cm
A
A
A
A
A
A
A
2"
5cm
B
B
B
B
B
B
B
3"
7.6cm
C
C
C
C
C
C
C
4"
10cm
D
D
D
D
D
D
D
5"
12.7cm
DD
DD/E
E
E
DD
E
E
6"
15.2cm
E
DDD/F
F
F
E
F
F
7"
17.7cm
F
G
G
G
F
G
G
BRA UNDERBAND
UNDERBUST CIRCUMFERENCE
UK
USA
FR
DE
AUS
EUR
IT
26"
66.2cm
30
30
80
65
8
65
0
28"
71.2cm
32
32
85
70
10
70
1
30"
76.2cm
34
34
90
75
12
75
2
32"
81.2cm
36
36
95
80
14
80
3
34"
86.2cm
38
38
100
85
16
85
4
36"
91.2cm
40
40
105
90
18
90
5
37.9"
96.2cm
42
42
110
95
20
95
6
BODY MEASUREMENTS
BUST
WAIST
HIP
SIZE
UK
USA
FR
DE
AUS
EUR
IT
31"
79cm
24"
62cm
34"
86cm
XXS
6
2
34
32
6
32
36
32"
83cm
26"
66cm
35"
89cm
XS
8
4
36
34
8
34
38
34"
87cm
27"
70cm
37"
94cm
S
10
6
38
36
10
36
40
36"
91cm
29"
74cm
39"
98cm
M
12
8
40
38
12
38
42
38"
96cm
31"
79cm
41"
103cm
L
14
10
42
40
14
40
44
40"
101cm
33"
84cm
43"
108cm
XL
16
12
44
42
16
42
46
42"
108cm
36"
91cm
45"
115cm
XXL
18
14
46
44
18
44
48
44"
112cm
38"
96cm
47"
120cm
XXXL
20
16
48
46
20
46
50
SOFT CUP BRAS AND BODIES (NON-WIRED)
CUP (UK)
UNDERBUST CIRCUMFERENCE
SIZE
UK
USA
FR
DE
AUS
EUR
IT
A - B
26-28"
66-71cm
XXS
6
2
34
32
6
32
36
A - C
28-30"
71-76cm
XS
8
4
36
34
8
34
38
B - D
32-34"
81-86cm
S
10
6
38
36
10
36
40
B - D
34-36"
86-91cm
M
12
8
40
38
12
38
42
B - D
36-38"
91-96cm
L
14
10
42
40
14
40
44
B - DD
38-40"
96-101cm
XL
16
12
44
42
16
42
46
C - DD
40-42"
101-106cm
XXL
18
14
46
44
18
44
48
C - DD
42-44"
106-111cm
XXXL
20
16
48
46
20
46
50
BODY MEASUREMENTS
BUST
WAIST
HIP
SIZE
UK
USA
FR
DE
AUS
EUR
IT
31"
79cm
24"
62cm
34"
86cm
XXS
6
2
34
32
6
32
36
32"
83cm
26"
66cm
35"
89cm
XS
8
4
36
34
8
34
38
34"
87cm
27"
70cm
37"
94cm
S
10
6
38
36
10
36
40
36"
91cm
29"
74cm
39"
98cm
M
12
8
40
38
12
38
42
38"
96cm
31"
79cm
41"
103cm
L
14
10
42
40
14
40
44
40"
101cm
33"
84cm
43"
108cm
XL
16
12
44
42
16
42
46
42"
108cm
36"
91cm
45"
115cm
XXL
18
14
46
44
18
44
48
44"
112cm
38"
96cm
47"
120cm
XXXL
20
16
48
46
20
46
50
SWIM
BUST
WAIST
HIP
UK
USA
FR
DE
AUS
IT
EUR
31"
79cm
24"
62cm
34"
86cm
6
2 (XXS)
36
34
6
36
34
32"
83cm
26"
66cm
35"
89cm
8
4 (XS)
38
36
8
38
36
34"
87cm
27"
70cm
37"
94cm
10
6 (S)
40
38
10
40
38
36"
91cm
29"
74cm
39"
98cm
12
8 (M)
42
40
12
42
40
38"
96cm
31"
79cm
41"
103cm
14
10 (L)
44
42
14
44
42
40"
101cm
33"
84cm
43"
108cm
16
12 (XL)
46
44
16
46
44
42"
108cm
36"
91cm
45"
115cm
18
14 (XXL)
48
46
18
48
46
This product is available in one size only - please select your height and click to determine if it will fit you.
This product is available in three sizes - Small, Medium and Large. Please select your height and then the appropriate weight range to determine which size we recommend for you.
This product is available in two sizes - Small-Medium and Large-Extra Large. Please select your height and then the appropriate weight range to determine which size we recommend for you.
BRALETTE
SOFT CUP
SIZE
UK
USA
FR
DE
AUS
EUR
IT
A - C
S
6-10
2-6
34-38
32-36
6-10
32-36
36-40
B - D
M
10-14
6-10
38-42
36-40
10-14
36-40
40-44
C - D
L
12-16
8-12
40-44
38-42
12-16
38-42
42-46
C- DD
XL
14-18
10-14
42-46
40-44
14-18
40-44
44-48
THONG
SIZE
UK
USA
FR
DE
AUS
EUR
IT
XXS
6
2
34
32
6
32
36
XS
8
4
36
34
8
34
38
S
10
6
38
36
10
36
40
M
12
8
40
38
12
38
42
L
14
10
42
40
14
40
44
XL
16
12
44
42
16
42
46
SHORT CHEMISE
Relaxed Fit - Designed to be worn as under or outerwear.
